Tom Purves, president and CEO of Rolls-Royce Motor Cars announced the return of a historic name to what has been officially called, in ascending order the 200EX, then RR 4 and now the Rolls-Royce Ghost at the beginning of the 2009 Shanghai Auto Show.
Without quoting Shakespeare’s line from Romeo and Juliet, “What’s in a name,” Purves did refer to the heritage of the Ghost’s nom de moteur vehicule when he said, “Ghost is one of the most revered names in the automotive industry evoking images of adventure
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